How To Design A Professional Logo To Create Brand Identity

A professional logo design represents the uniqueness of a business. It is the first impression of your brand to your customers. Believe it or not, an outstanding logo design for your business is a start for creating a brand identity. Think of it as the setting of the foundation for your brand. But how can one achieve that?

It is important to understand that great logo design for business helps your audience to recognize your brand and keep you in their memory. Your audience wants consistency from your brand from the get-go and all starts with a professional logo design.

How Does a Logo Design Helps In Brand Identity

A logo always has a major impact on how your audience looks at your business as a brand. Brand identity is just like an individual’s personality that represents its uniqueness and specialities. In order to represent your customers with such unique elements, a professional logo for your brand goes a long way, think of it as the face of your brand. Something that would remain in the customer’s mind

From typography, symbols, colours and illustrating design, a logo design is a perfect tool for creating a brand identity. Below we are going to list down all the steps that are necessary to craft a professional logo design for brand identity.

Here are the 6 most important steps to designing a logo

1. Understanding the Business and Brand goals 

The first thing you need to understand is what the business is, the goals, business ambition and what the brand symbolizes. Everything needs to be taken into account before the logo designing process commences. There is not a logo design in this world that would suit every business model. It is only great if the logo itself embodies the business and brand ambitions. That is why it is important that you need to clearly understand what the business is aiming for.

While your client would brief you with everything about his/her requirements, it is still important that you properly research the industry yourself.

Asking your client a bunch of questions would do you a world of good. Simple questions like “what are you aiming for?” “The brand voice.” & “The market the business represent?”

So ask questions to your clients and researching the industry and the types of logos in that industry are necessary.

2. Sketch for variety

If you have done the right research you must have come across some great logo ideas. You must have pictured the logo in your mind or something that would, in the end, resemble the end product.

Now what you should do, is sketch out a few logos, of course, the idea would remain the same just drawing out a wide variety of concepts. When you start sketching, you would start to see some elements and themes building up. Mixing them up would lead you to the perfect professional logo design sketch that would ultimately become the needed end product.

3. Make use of the digital draft

Now that you have the sketch ready that you think would ultimately become the final design, you need to make use of the digital platform to add some colours and refine the design.

You could do that to every sketch you made just to see what the digital draft would look like. It may change your mind about the design. The use of colours would simply change the outlook of the sketch.

4. Design the final product

Get consistent with the colour palette, theme, typography and the symbols. You need to get all these elements perfectly right in order to call your logo a professional design. It is important that design reflects the business as the typography and colour theme would, in the end, be the foundation of what we would call brand identity.

5. Get some reviews in

As you know, you don’t always hit the bull’s eye, not every time at least. Your client may require a few good revisions before he or she is completely satisfied. You would probably hear this a lot “Yeah, I really like it, it is wonderful, but could you just do this or that?”

This probably would help you too, as working on something for some time, you may lose some of your focus on the details. A second opinion and revisions would certainly help you completely refine the professional logo you made.

6. Deliver the logo

Now is the time to deliver the logo to your client. This is where you would prepare the file such as the layered source vector file like the EPS, AI or PDF file. You would also need to provide all the PNGs with a transparent background and a 3D mockup preview with the fonts and graphics. Make sure you have told the client about the fonts you have used so that he/she could use it for future projects.

Conclusion

It takes a lot of effort to effectively design a professional logo for any business. The colour theme, symbols and typography you use, every single element, will create an impression on the audience. When you see a logo that is great, know this, a lot of time and hard work has been put into it. Something as great as that never happens by accident and at the end that is how you come to a professional business logo design that would lay down the foundation for your brand identity.

So do you want a head start to your professional business logo design? Contact us now at DigiHexagon.