There have been a great number of technological advancements in recent years, with gadgets and the internet replacing almost everything else. However, some things might just always retain their importance. And one of them is business cards. A good business card still has the ability to attract and appealing to potential customers and target audiences to help give your business a boost in the right direction.
A boring or not so good business card can greatly affect a business. And while it is a bit hard to come up with the right kind of business card, there are a few ways you could achieve that. Looking for tips to make your business card more appealing to attract greater business? In this article, we will tell you all about it!
Tips To Create Attractive Business Card Design
Ensure you have no confusions a bout your business
The right business card that resembles your brand identity and is a reflection of your business is very important. This can only be achieved if you are clear about your business in your head in the first place. What are your goals and ambitions? What ideas do you have for your business? Where do you see your business for a few years from now?
If you have the answers to all these questions and all your priorities in order, it will be easier for you to create a business card that tells everyone perfectly what you are all about and what to expect from your business. The more confident you are, the more it will show, and the likelier the chances of your success will be.
Planning is key
You cannot move further until you plan some ideas. Have a brainstorming session and come up with different ideas that you think match your brand identity and tell people what your business stands for. You could even ask for some help from colleagues, employees, or friends to help give you a different perspective and open your mind to other ideas.
Come up with ideas on the color scheme, the icon, and the typography. Also, be sure of the message you want to deliver through your business card. And that your card resembles your brand and what it stands for.
The minimalistic approach
This way is often overlooked by most businesses but is an effective way to appeal to customers and improve the growth of a brand. Haven’t you heard that less is more? Well, that is exactly the idea of this approach. Sometimes the best thing is to have fewer things. The only things these kinds of business cards have are the necessary information needed to be able to contact you, such as the phone number, address, and email of your brand.
Less stuff on the card means there’s a higher chance that potential customers will remember your card. It will also look elegant and classy. You could enhance it with nice color and font so that even if there’s less stuff written, it’s still appealing and memorable.
Introduce new concepts and designs to wow the audience
Most business cards are similar one way or the other. What if you could do something different and more creative? Come up with a different kind of design to wow your target audience and make your card more memorable and appealing? You might have to hire someone to do it for you, but we believe it’s worth it because of the increased number of people you attract.
A bit of royalty would go very far
Make your cards so royal and amazing that people have trouble throwing it out. And if you don’t believe this, trust us, this is true. Don’t you have any pretty invitation card or business card that you haven’t thrown out because it was too good to be disposed of? Because we certainly do.
Make your business cards look luxurious and expensive so that they attract more people towards your brand and your company gets the attention of more audiences.
For all this, you could use gold or silver foil, some very nice and elegant fonts, and classy and expensive colors to make them look all royal and appealing.
An image always makes everything better
If you add pictures of people, your card will become more relatable and appealing to the audience. This is because it gives a friendlier touch and feels and gives the overall card a nice touch. This is the world of technology and everything is better with pictures. You can already see that on Facebook and Instagram. Hence, it is good marketing to add a face, even if it is yours to capture the attention of your target audience.
For this purpose, you could add fun, colorful and bright pictures of anything related to your brand such as the workplace, employees, the facilities your brand offers or the product to make things better and interesting for your audience. This way, your card has a higher chance of being kept rather than disposed of.
Interactive cards would help even more!
Devise something fun and interactive for your audience so that they enjoy using your card and keep it saved with. The main purpose of a business card is to tell you about the brand and what it is about. However, you could think up of some other creative ideas to give it some functions and uses so that it is not thrown away by people into the nearest bin. For example, you could illuminate your cards to function as a small torch, or others could be made to be used in the form of a ruler or a pin.
There were 7 ideas that we think would help you in getting your business cards being more appealing and kept safe by your target audience. We hope they work for you and give your business the spotlight it deserves!
Need a professional business card design that attracts more businesses to yours? Then contact DigiHexagon for a professional business card design right now.